You can relax a bit. It won’t be for a long time and won’t be as bad as you think. A more accurate statement is that the role of sales and sales engineering will eventually be handled mostly by firms that specialize in the sales function.
Why have I recently come to this conclusion? The long-term [...]
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Every SE organization has them. The “go-to” SEs are the ones you turn to when you absolutely need something to go well. I’m certain you can think of several off the top of your head. If you want to be considered as one of them, these are the steps you need to follow.
Choose your niche
THE expert [...]
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Yes, I’m talking about the SE organization in most companies. The SE org is a nexus in terms of capability and communication. We are able to relate to people, comprehend our technology/services, and match technology/services to business problems better than the competition. Not only do we interact with virtually all internal departments, we also interface [...]
Filed under: Growth, Management, Sales, Soft Skills, Strategy | Comments Off
