Getting Things Done (GTD) for SEs – Review

In the previous post I provided a detailed look at some Organization strategies for SEs. Today I am going to provide my GTD review process and schedule.

I’m starting this post with the assumption you’ve read up and understand just how important this part of the process is. Without a constant check in with yourself and your system it simply becomes out of date within a couple weeks at which point it completely breaks down.

My review process has gradually shifted to a more and more precise routine. I’ve had to get specific to ensure that I don’t have any leaks in the process. Additionally, while I still love the weekly review, I have moved some of those tasks to a daily review so that I catch urgent items more quickly.

As with most of my routine it takes a lot longer to explain than to do. I hesitate to even call my morning and evening session reviews as really they are really just checkpoints and take me less than 15 minutes each.

Morning Review

I have a morning check in where I do a Process of all the items that came in since yesterday. Next I review each Context on my Action view as well as a simple list of tactical activities that I’d “like” to do on a daily basis, time permitting. On this tactical list are things like calling a friend, writing a journal entry, writing a blog post, etc. Looking at both lists I simply jot down on a scratch piece of paper the most important tasks that I’d like to make sure get done that day. Sometimes there’s 10, sometimes just 1 or two.

Evening Review

This review is a very lightweight weekly review sans a project review.

  1. My evening check in also begins with a Process.
  2. I then update my Actions and Agendas list.
  3. I then review all the tasks I completed that day (via the Outlook view) and use that as a trigger to add any tasks that I feel can’t wait until next week.
  4. I check my calendar for the day and tomorrow to see what’s coming up just as a mental spot check to make sure my day is in order and nothing fell
    through the cracks.
  5. I then check my sent mail for the day (again using the Outlook view) and note any action items or waiting for items that I didn’t capture.
  6. Finally, I review my Waiting For list to see if anything there triggers an immediate action. So many times there will be a project I need to complete by a due date and I haven’t received an input from a colleauge that I
    need to remind them of. This is when I send those out; many times those items are in my inbox by the time I get in the next day. For instance, if I sent a note to a product manager and I needed a response for my customer, assuming I didn’t receive anything by end of day I might decide to do something additional based on priority. My goal in structuring this was to end the day with a clean break and to address concerns about any issues before leaving the office.

I’ll be the first to admit how pedantic this seems, but trust me and give it a try it and simply appreciate the absense of stress on the drive home.

Weekly Review

When I’ve been dilligent during the week with my morning and evening check-ins, my weekly review usually takes no more than an hour, and that time is mainly spent on reviewing higher level goals and prioritizing projects. My weekly review is done on Monday afternoon. It is blocked (red) on my calendar. I also disconnect from email and turn off my phone. With 3 young kids this is far easier than aiming for a Sunday afternoon.

  1. I always start off with a review of completed tasks for the previous week just so my prior progress is fresh in my mind. All of these steps are done via a simple Outlook view I explained under the Organize section.
  2. I then scan my quarterly goals to make sure I have at least 1 project addressing each one.
  3. I then go through my active project list, assign next actions, and prioritize (I use a simple 1-4 reference).
  4. I then review my Someday/Maybe list to see if anything should be moved up to active.
  5. Finally, I review a couple of trigger lists (I recommend you create one for your specific job). A couple examples are !here! and !here!

I finish by printing off a copy for myself and emailing 1 to my wife.

Now, when you’re on the road it gets tough to be regimented. Airline travel across time zones especially interupts this schedule for me. I may go a couple days without hitting my morning or evening reviews. I plan on this happening which is why I build in some redundancy in my weekly review to always catch me up. I hit about 60% on my evening review but always 100% on my weekly, even if I have to reschedule it. This gives me a pretty good balance between speed and integrity.

Believe it or not, on Monday morning I now look forward to my weekly review. After completing that process, it is the clearest and most stress free state of mind I’m in all week.

Getting Things Done (GTD) for SEs – Organize

In the previous post I provided a detailed look at some Process strategies for SEs. Today I am going to provide my GTD Organization strategy.

I found that this was probably the most beneficial part of the program for me. So many times I would take a note to do something, or I would send an email and have no way of reminding myself to follow back up. I basically relied on the idea that if something became an issue, I would be reminded of it by someone/something else. This is a very reactive approach and resulted in my spending a lot of time each day putting out fires.

The act of mentally stepping through my workflow for accomplishing a task allowed me to see it on paper and analyze it for “leaks”. While I am still honing my ability to better capture ideas on the front end, once an idea or action makes it into my system, I can now confidently say it is certain to be acted upon and reviewed regularly until completion.

The organization piece also happens to be very involved from a tool
perspective. I spent a lot of time pushing my tools to the limit–minimizing the number of tools I needed–so hopefully you can benefit from this experience. Remember that this evolved into the system that works best for me. I recommend keeping it as simple as you can get away with–see Zen To Done as an example of a minimalist version.

Email

Email was perhaps the easiest part of the exercise. I now only have 4 top-level Outlook folders. I have one folder for Customers/Projects and a subfolder for each customer. I have another folder for Reading. Anything that comes in that that doesn’t have an “ask” but will take me longer than 2 minutes to review goes here. If it’s something I need to read by a certain deadline I will still put it there but I also create a task for it. I have a separate Reference folder for anything that is not tied to a project or customer but may need to see again. I rely on search to find it from there. Finally I have a Waiting folder where 1-off emails go that have a Task associated with them and need to be replied to (e.g. your boss wants a list of your top ten opps).

One thing I do in my end of day review (more under Review) is search through Sent mail for tasks or Waiting For items I may have missed. I set up a simple view that shows me all sent mail sent today, and 1 for Last 7 Days. In the Sent folder, go to View->Current View->Define Views and select New. Enter the name (e.g. Sent Last 7) and click OK. Click on Filter and under the Messages tab under Time select Sent and then “in the last 7 days”. You can futher tune the View but this gives you the basics.

I do have 3 rules in Outlook that help with this process. I have one rule that sends a message that I BCC myself on directly to my Waiting folder. I have one that moves reocurring or low priority newsletters to my Reading folder. Finally, I have a rule that looks for known email offenders (I’m looking at you IT), that moves those messages straight to the trash.

While not technically part of GTD, one thing that has helped lower my stress emensely was turning off the visual and audible incoming email notification. When I really want to not be distributed I go ahead and put Outlook in Disconnected mode to remove temptation.

Tasks

We use Outlook at the office and I spend a large part of my day now in front of my computer. Wanting to keep tools to a minimum I experimented with both GMail and Outlook tasks and Outlook is far better at managing them within this construct because of the ability to customize and integrate into the desktop, with no browser or internet connection necessary. I still find offline GMail buggy.

Tweaking Outlook to this degree is a surpringly under-documented undertaking. I still had the goal of not requiring any “coding” updates to try and keep it simple. The following customizations are a result of many long hours of research and testing.

Contexts and Categories

By now you know what a context is. I manage contexts in Outlook via Categories. You can categorize any object in Outlook (mail, task, calendar, etc). I only leverage categories for tasks.

The categories I recommend for SEs are as follows:

  • @Anywhere
  • @Phone
  • @Computer
  • @Errands
  • @Home
  • @Office (if you have an office lab or other tasks that must be done there)
  • .Waiting
  • .Deferred
  • .Projects

I also break the standard @Agenda into several categories. I have one for my boss, each of my team members, and one for specific colleagues I interface with frequently. You should also add one for each customer, or down to the individual if you’re in frequent contact with several members of a client organization.

The goal here is to get by with as few as you can and not get distracted. If you spend a ton of time on the plane maybe you add an @offline category that you can tackle from a laptop anywhere for example. But only do this after you find that you spend too much time sifting through tasks that you can’t do when you want. I actually did create a category for @offline, but I only use it when I specifically have some major plane time coming up. Before I depart I’ll move several tasks to it as my “schedule” for the trip.

Defining Views

You’re going to follow the same step for creating the custom
email views, but for tasks. The views I have created are:

  • [Action]
  • [Agendas]
  • [Deferred]
  • [Process]
  • [Projects]
  • [Waiting]
  • Completed Last 7
  • Completed Today

[Action] Shows me everything I need to do, seperated by context. From your Outlook Tasks folder, create a new view (just like with email, above). Name it [Action]. The Fields I use are Subject, Modified, Due Date, and Notes. The subject is simply the name of the task. The Modified field allows me to sort by oldest to newest. Due Date shows me upcoming due dates, and Notes shows me if there is more data in the Task entry that I need to open up and review. Creating Filters to limit the view to only the needed tasks is the trickey part. You’ll want to go to the SQL tab and enter the following text:

("http://schemas.microsoft.com/mapi/id/{00062003-0000-0000-C000-000000000046}/811c000b"
= 0 AND ("urn:schemas-microsoft-com:office:office#Keywords" LIKE '@%' ) AND NOT
("urn:schemas-microsoft-com:office:office#Keywords" LIKE '.%' ) AND NOT
("urn:schemas-microsoft-com:office:office#Keywords" LIKE '@@%' ) AND NOT
("http://schemas.microsoft.com/mapi/id/{00062003-0000-0000-C000-000000000046}/81040040"
!= 'tomorrow') )

Since you may want to create your own, let me step you through what this
says (it is not well documented elsewhere).

http://schemas.microsoft.com/mapi/id/{00062003-0000-0000-C000-000000000046}/811c000b"
= 0
You want Tasks that have a 0 in the “Completed” field

("urn:schemas-microsoft-com:office:office#Keywords" LIKE '@%' ) You want Tasks that have a @ in the Category (which is why consistent naming of categories is important). This is the same principle for % and @@ but you are excluding them, meaning you don’t want agendas or projects.

("http://schemas.microsoft.com/mapi/id/{00062003-0000-0000-C000-000000000046}/81040040"
!= 'tomorrow')
This hides tasks for which the start date has not yet begun. I assign future start dates for items that I just don’t want to see for a couple days. I could create a calendar entry to add something to my Task list but this is a much faster approach.

Save the view and repeat the process for the others.

[Agendas] Shows me all my agenda items separated by person. The SQL is:
("http://schemas.microsoft.com/mapi/id/{00062003-0000-0000-C000-000000000046}/811c000b"
= 0 AND "urn:schemas-microsoft-com:office:office#Keywords" LIKE '%@@%')

[Deferred] Shows me my someday/maybe items. I just use the subject and Notes fields. SQL is:

(“urn:schemas-microsoft-com:office:office#Keywords” =

'.Deferred' AND
"http://schemas.microsoft.com/mapi/id/{00062003-0000-0000-C000-000000000046}/811c000b"
= 0)

[Process] Shows me everything that doesn’t have a category and tells me I need to do something furthur with it. The SQL is:

("http://schemas.microsoft.com/mapi/id/{00062003-0000-0000-C000-000000000046}/811c000b"
= 0) AND (NOT( ("urn:schemas-microsoft-com:office:office#Keywords" LIKE '@%' )
OR ("urn:schemas-microsoft-com:office:office#Keywords" LIKE '.%' ) OR
("urn:schemas-microsoft-com:office:office#Keywords" LIKE '@@%' ) ))

[Projects] Shows me anything that requires more than the current action to complete. I use the subject and notes fields only here. I make use of Due Dates at the Next Action level and not at the project level. The SQL is:

("urn:schemas-microsoft-com:office:office#Keywords" = '.Projects' AND
"http://schemas.microsoft.com/mapi/id/{00062003-0000-0000-C000-000000000046}/811c000b"
= 0)

[Waiting] Shows me everything that I am waiting for from someone else. SQL is:

("urn:schemas-microsoft-com:office:office#Keywords" = '.Waiting' AND
"http://schemas.microsoft.com/mapi/id/{00062003-0000-0000-C000-000000000046}/811c000b"
= 0)

Completed Last 7 Shows me all Tasks completed in the last 7 days which is a checklist item in my weekly review. The SQL is:

%last7days("http://schemas.microsoft.com/mapi/id/{00062003-0000-0000-C000-000000000046}/810f0040")%

Completed Today Used in my end of day review. SQL is:
%today("http://schemas.microsoft.com/mapi/id/{00062003-0000-0000-C000-000000000046}/810f0040")%

As you tweak your own system you’ll want to potentially add other filters. A shortcut is to play around with the Advanced tab to set your own parameters. You may not always get the option you want, but you can use a combination of advanced setting to view the SQL elements you’ll want to edit. Populating an option on the Advanced tab will show you the needed SQL if you click over. Pretty cool and a life saver for me.

Calendar

My calendar has no special organization, just some best practices
in use. The only items that hit my calendar are items that need to be started or accomplished on that day and/or time. If you hang up with a client and you want to follow up with them in one week, that should go on your calendar. Use of the All Day section in Outlook as an easy way to list tasks to be done that day without it taking up specific time on your calendar. You can also use 0 minute appointments but that gets confusing when glancing at your calendar.

I also use my calendar as my digital tickler file. In the rare event I have a hard copy tickler (e.g. event tickets) I’ll just drop them into my reference system and make a note of where they are in my daily calendar entry.

One other piece of data on my calendar are personal agenda reminders. If I’m meeting with someone I usually don’t meet with and have some discussion points I want to cover but don’t want them in the official agenda, I make a new calendar entry at the same time as the meeting and name it zAgenda. The “z” ensures it appears to the right of the main invite and provides my visual queue.

Notes

I make use of Outlook notes to store lists that aren’t project based
such as people I want to contact regularly and notes about restaraunts I’ve eaten at (great for client meeting reference).

Reference System

I’m big on electronic and rarely store paper. But there are times when this is unavoidable. I have a computer-based reference system that is synchronized on my 3 computers using Dropbox. It is a single directory that has a flat list of my projects/storage containers. When the project is completed it is moved to an archive which is backed up so the list doesn’t get too long. If I get paper that needs to be stored, I’ll mirror that directory in my file cabinet and just keep them sorted A-Z. Sometimes I will reference the existence of a paper item (think computer shortcut) inside the digital folder just for a reminder. The A-Z system descibed here is basically all that you need. Finding the A-Z file headers though was not easy and here is what I finally settled on.

Getting Things Done (GTD) for SEs – Process

In the previous post I provided a detailed look at some Collection strategies for SEs. Today I am going to provide my GTD Process strategy.

GTD breaks Process into a discrete task for a reason. Part of the trap we fall into as SEs is the interupt-driven culture of our rep, customer calls, and various emails driving our immediate action. To an extent this is just reality (not necessarily good or bad), but compartmentalizing will allow you to orderly process (and later prioritize) all these inputs. As SEs most of your input is going to come via email, phone, and from customers during appointments. Accomplishing tasks based on your objective assement of importance instead of which screams the loudest is the foundational objective of this section.

One of the gems of this section is the productivity boost you get when you compartmentalize your tasks. A tangible example of this would be to stop checking email (i.e. Processing) in the middle of an unrelated task such as preparing a customer presentation. The essence of this step involves crafting a daily schedule and workflow that’s adpated to your situation. As soon as I switched from the mentality of checking emails immediatly to a preset schedule I found stress lowered and productivity on my most important tasks dramatically improved.

A Process routine is very generic. It simply consists of gathering up all of your inputs from your Collection strategy, and making sense of them.

For me it follows this pattern:

Email

I open the inbox and go through each email individually. I read it and do one of three things:

  • I drag it to my Task folder where it auto-generates a task where I decide on my next action(s) to take. The original email then goes in a “Waiting” folder where I store emails I need to reply/forward.
  • I delete it (the one I use by far the most)
  • I file it in a generic “Reference” or project-specific email folder (more on this later under Organize)

There’s nothing else to it. After I look at the email once, I never look at it again. After I am done I have 0 emails in my inbox.

Notes

With my various notetaking sources (see the Collect section), I gather all of my notes and go through each line and decide what to do. If it’s actionable it generates Next Actions, which most of them do. The remainder are simply reference. For the majority of those I will retype them in a simple notepad file that resides in each of my project folders on my computer. My preference is electronic which enables searching and access from anywhere. Not only does this help internalize the notes via the act of rewriting, but it gives you a chance to add them in a more intelligent way rather than just your shorthand attempt at capturing the thought. I keep my physical notepads for several months but disgard the one off notes I’ve captured.

Voicemail

I process voice messages in the same way as email except it doesn’t get filed. It gets listened to once, recorded in the system, them immediately deleted.

Schedule

Make a committment to yourself to schedule time to Process. Too often we Collect, Process, and Do at the same time. My best advice is to resolve yourself to set aside a separate time to Process. I do a full Process routine 3 times a day: morning, noon, and before I “disconnect for the day” typically in the early evening. I do scan a few extra times during the day, usually between big tasks. That simply means scanning incoming email/voicemails to see if there was something high priority to address. I’ve added Google Voice as my main phone number which gives you voicemail transcription services for free. That way you can quickly scan vmail as easily as email.

Getting Things Done (GTD) for SEs – Collection

In the previous post I provided a brief introduction and case for GTD. The 2nd post in this series is a short one that dives into the Collection process.

Collect

I prefer taking notes by hand vs typing. Hand note taking has the added benefit of being more obictuitous, is less disruptive in meetings (e.g. pulling out device, noise of typing, folks wondering if you’re really on FaceBook, etc.),
and is more conducive to technical notes. Have you ever tried to capture a basic network diagram in Notepad? Ouch.

I put physical notepads everywhere. In the beginning I sat down and thought of every place where an input (including idea) was likely to manifest. I came up with the following list:

  • Home (bed, couch, etc.)
  • Office
  • Car
  • Mobile-Stationary (like in the client’s lobby or at lunch)
  • Mobile ( like walking to your next appointment)

This may seem overly detailed, but if you think about it, each of those situations requires specific tools and process to make sure nothing falls through the cracks. If I am out but stationary, I can jot something down. If I’m out but moving, I can’t. Thinking through the administrivia is the mudane, boring part of the system, but I’ve thought about
most of it for you.

To take this to the next level, now consider all the sources of input in these locations:

  • Email (Work, Personal, Shared–a family account in my case)
  • Conversation (ad hoc)
  • Phone call/Voicemail
  • Meeting
  • Self Generated (Idea!)

I connected the dots (which ones apply to where) and can tell you this is a mess. I will save you the littany and tell you about the capture tools I settled on which address all the permutations.

  • Scratch notes – On the run, I write on anything handy, especially my Universal Capture Device (UCD, below)
  • Notepads – 1 in my car, next to my bed, by every phone, in every workspace; all have a dedicated pen
  • Phone – Entered as new Tasks, more below
  • GMail – my personal accounts
  • Outlook
  • Physical inboxes – 1 at the office and at home

You want to end up with a capture device at any possible place you can get input. The one exception I have is while jogging, but here is a handy visualization trick.

A bit off topic, but if I think of something I need to do but can’t write it down I use a visualization exercise. I think of a picture representing the item. I (mentally) put that item on the table that I’ll see when I get back to the house. For example if I think of needing to setup a meeting with Bill, I’ll imagine him sitting on that table. If then I also remember I need to order a replacement phone charger, I’ll envision Bill sitting there holding the adapter. When I get back and see that table it all comes back and I write it down. Silly, but effective.

Universal Capture Device (UCD)

The idea of always having a notetaking device with me at all times, and without carrying yet another appendage, was very appealing to me. But it was something I struggled with. I went so far as to try Allen’s own NoteTaker Wallet which troubled me because of the size. I went back to my Allet and finally found a way to incorporate a pen and paper. You can buy Swiss Army Knife replacement pens (the ones that slide into the knife) separately. At 3″ they fit perfectly in the parallel folds above the credit card slots. Instead of a notepad I settled on business card size flash cards that slide into the credit card slots. When needed I pull out a slip of paper, note-take and put it in my pocket where I will notice it later.

Here’s a couple pictures if it helps cement the concept:

Wallet Wallet in Use

I split collection between my wallet and phone. I actually have my phone on me more than my wallet at home. For my Blackberry, I assigned a side hotkey to my Tasks. I hold that button and up comes my task list. Menu->New gets me a blank task. I put my notes or thought into it and it auto-syncs to my work desktop for processing. This will make more sense later. This is even easier with an iPhone so I hear.

Spending some time to get this right for you is deceptively simple and very important. Many times you will be at a social event, a ballgame with the customer, or on the road to an appointment and building a habit around getting things out of your head immediately is critical to lowering your stress and allowing you to focus. The more effective your tools the more apt you will be to stick with it.

Email

To aid in the collection process, I did set up some specific email adaptations that help with volume. I first standardized on a single email platform for personal use (Gmail) and had my other accounts forward or integrate with it. Part of the reason my family settled on Gmail was the integrated calendaring and tasks which further consolidates our tools in use. Just released is multiple account sign-in, which should make this even easier.

Inboxes

Anything will do, just make sure it can hold a lot of stuff including things that aren’t paper. I use this at home.

Next week we’ll take a look at my Process phase.

Getting Things Done (GTD) for SEs and Sales

About 18 months ago I accidently began a process that has profoundly changed my life.

I had grown to generally consider myself as detail oriented and productive. Over 2 years ago now I had really begun harnessing the power of audiobooks and RSS to increase my reading capability. I signed up for sites like Life Hacker and Engadget and others that could provide sources of good information on technology and things to make my life in the technology world easier. I thought I was doing really well but I still had problems like:

  • OTJ Stress
  • The constant feeling I was forgetting something
  • Inability to concentrate
  • Periods of low energy where I wasted time browsing the internet or similar tasks
  • Occasional oversights letting things fall through the cracks
  • Difficulty starting new (often big) projects

I just thought of that as normal, as a sort of concrete reality of our times.

Then I started noticing a trend on the sites I was reading.

I kept seeing all these recounts of people building personal productivity systems using something called GTD. They were talking in weird languages about @computer, and @@agenda contexts and how to create 17 complex task categories and even how to hack a moleskine. Gross.

I thought it was all quite silly, frankly.

Then one day I decided to download an audiobook called Getting Things Done by David Allen just to see what the fuss was about. Within 2 months I had my own system in place and for the last year I’ve been refining it. Almost immediately I noticed huge reductions in my stress and my ability to concentrate increased. Within 3 months I noticed I was accomplishing a lot more than I ever thought I could. After a year I don’t know what I’d do without it.

So if you’re an SE and you’ve felt like I did or say things like:

  • I don’t have enough time to…
  • I forgot to follow up with my client about…
  • I can’t handle the stress of 3 reps or 200 accounts or my 10M quota or…

you have an opportunity in front of you to rid yourself of those thoughts.

This post is a long time in the making and is a result of countless hours spent learning and refining a process for complete self management. It wasn’t quick, nor easy to achieve, but I think that’s the reason so few cross the dip.

So, enough with the build up. This post will detail the journey I followed and provide very crisp instructions for implementing a similar system.

Warning: It’s long and even has a homework assignment.

GTD

Getting Things Done is a set of operating principles designed around “stree free productivity” by author David Allen. In my view, the cornerstone of it’s success is that it describes the “what” to be done, but leaves the “how” to the reader. Because figuring out your own implementation is it’s own journey, users naturally are proud of their investment and personalize that success making them want to share it with others. No two systems are identical. My goal in this article is to help encourge SEs by providing a jumpstart for the profession based on my successes and failures to date.

While you may get some useful tricks from my setup, you won’t understand what I’m talking about without first doing some other reading. For an excellent primer, you can read the review/cliffnotes of GTD done by my friend Trent over at The Simple Dollar. At some point you will want to read Getting Things Done and Making Things Work for yourself.

For the unindoctrinated, here is the most concise summary of what GTD addresses using Allen’s own praphrasing.

People keep stuff in their head. They don’t decide what they need to do about stuff they know they need to do something about. They don’t organize action reminders and support materials in functional categories. They don’t maintain and review a complete and objective inventory of their commitments. Then they waste energy and burn out, allowing their busy-ness to be driven by what’s latest and loudest, hoping it’s the right thing to do but never feeling the relief that it is.

Though I have generalized my system to support the core needs of an SE, here were my goals and set of assumptions

  • Have a sales-related position where you interact with a
    variety of accounts
  • Need access everywhere (home, on the road, from any
    internet connect, and cell phone)
  • You use Outlook and have a cell capable of
    syncing with it
  • You are able to mix work/personal tasks in the same system
  • Prefer electronic to paper for most things
  • Keep number of tools to a minimum
  • Minimize number of software customizations

The remainder of this paper will be organized based on the 5 step system. These 5 steps address each of the major issues outlined by Allen above:

  1. Collect – How you capture all the stuff on your plate
  2. Process – The method by which you address everything you’ve captured
  3. Organize – As you process, how do you organize all of the committments and supporting material
  4. Review – The maintenance of your system and processes
  5. Do – The method by which you tackle your committments

I will cover each one in a separate post, probably 1 per week. In the meantime, check the cliffnotes at The Simple Dollar above or grab the books.

EDIT:
Here are the remainder of posts in order:

  1. Introduction to GTD
  2. Collect
  3. Process
  4. Organize
  5. Review
  6. Do
  7. Case Study

I also created a product list of all the products I’m using, hopefully it ends up saving you some time.

Write Better Email in Less Time

Every day there is a natural inclination for each of us to spend an inordinate time on email. We understand from experience that each client can read a lot into the emails they receive from you. Our tendency, then, is to make sure our communication is clear, accurate, and, well, pretty…

The trap is that it becomes easy to get locked in a sea of revisions instead of spending time on more productive activities. So in order to get better results in less time you have to focus on one underlying principal:

Eliminate redundancy.

A really easy (but rarely used) tool is email templates. When I first got turned on to this trick, I had it in my mind that email templates were for cold calls, marketing blasts and the like. But when I sat down and thought about all the emails I send, I realized there was far more redundancy than meets the eye.

Consider:

  • Meeting invites, follow up notes, action item assignments
  • Technical qualification emails sent to audience members before a presentation
  • Product or industry news/updates you may send to a group of your customers
  • Debrief emails to your extended sales team (even more beneficial if there are standard fields or data needed for your sales process/CRM)
  • Reminders of logistics for presentations, demos, etc.
  • Prep requests for on-site evaluations

If you’ve ever shown up on-site and wished you had a piece of information beforehand, simply think about what standard process you could use to make sure you captured it every time before you would need it.

Automate Process

For example, imagine there are 10 prerequisite pieces of data that you need to install your product in a lab. It’s easy to assume that the customer will have the needed data, but we know that is not always the case. Why not craft the ideal email you’d like to send to a prospect beforehand and save it for reuse (more on this in a minute).

Let’s take this a step further now and imagine that if you only ever had to craft this email once, how much time could you spend making sure it was absolutely perfect. A lot more than when you need to do it every time, certainly. Thus, templates are a dirt simple way to save time and is a great opportunity to perfect the style of your communications.

Creating Templates

Templates are available in every desktop email client I am aware of (even GMail too). Since 80% of us seem to be on Outlook I’ll start there.

  1. Craft the ideal message including any/all fields that might be reusable (CC, Subject, etc). Keep in mind that because you’re doing this once you can afford to get a little fancier with tables, shading, and fonts. There are also a plethora of free, pre-built templates on Office Online and various productivity websites
  2. Once you’ve filled out as much as you can for a generic email, go Save As > Outlook Template. You’ll likely have to scroll down to see the Template option
  3. It will be saved as an .oft file. I recommend you create a folder for them off your desktop or start menu so you can get to them in a hurry. Name it something logical since you may end up with a dozen of these or more.

The Perfect PoC

Once you’ve got the idea down, step back through your last few proof of concepts. You can start with reviewing past emails, but you will likely find there are new possibilities to automate or improve some aspects of communication you didn’t consider before. Systematically apply the approach to all of your email interactions and refine your templates over time as you start to use them and figure out what’s missing.

The next time you run a PoC, it may not be perfect, but you’re email communication certainly will be…

[EDIT: By request, I uploaded a generic template I've gotten a lot of milage from. Get it here.]

The Roadwarrior

We recently completed a survey that showed each SE spending an average of 10% of their time traveling on the job. This is 4-5 hours per week! And some individuals were much higher. The smaller your company, the more likely you are to blow out that number as your territories are bigger.

Given that much down time, how much time do we spend planning to maximize it? After all it’s pretty easy to default back to slipping in a DVD or listening to some tunes. 

Correctly done, plane time can be some of your most productive time even without internet access. Here’s some activities to consider.

  1. Review training material – Download podcasts and training videos ahead of time so you can review later. Especially if you’ll be in the car, you may need to convert the format to something you can play over your speakers. Not all tools record in ipod format by default. There are plenty of freeware tools that can help.
  2. Fire up the lab – If you’re in the position of selling software, now is your chance to fire up your virtual machine and get some lab time in.
  3. Prepare for your meeting – Fine tune your presentation/demo/etc. You can rehearse to yourself, add some speaker notes, go over the key players in your account, plan for objections, etc.
  4. Update your CRM – I always found I got through this much easier if there weren’t other things pressing on my schedule. If you’re lucky enough to have an offline client even better. Even jotting down a text list of the weeks activities to copy/paste when you land is a good start.
  5. Write up a trip report or case study – If you’ve had a noteworthy customer visit that might be of interest to others, jot it down and share or publish in your company’s KM.
  6. Clear the inbox – For me having an empty inbox is a great stress reducer. Try the Outlook 3-step: Reply, file, or delete.
  7. Catch up on your feeds/books - I’ve got some excellent suggestions here. If you’re not already using a feedreader for the websites, now is a good time to start collecting some great reading material. Most have offline capabilities.
  8. Reassess your goals – You can be as general or specific as you like. Take some time to plan out your quarter with top opps and the like. Try some whitespace analysis, run your accounts through your sales methodology, make some to-call lists, etc.
  9. Update your standard deck(s) – This is important if you have a larger portfolio. Take some time to keep all your standard decks updated and fresh. You never want to be stuck off-guard with an interested prospect and a standard corporate deck when s/he asks to see more info on other product.
  10. Document your process – Larger SE organizations will provide a lot of standard demo/eval documentation you can use with your customers. Smaller ones may not have gotten that far. Either start documenting your approach (sharing your best practice) or adding back to the collective.
  11. Work on your “image” – I’ve talked before about the need to specialize and dominate your niche. Take some time to write that whitepaper, update your blog (or contribute toward others’),  or perform some research in your virtual lab.
  12. Clean up that digital rat’s nest – Your laptop is often your most valuable tool. Take some time to keep it “well oiled”. Delete some old files, add some encryption, defrag, reorganize your important files to keep them at close reach, use a registry cleaner, run a deep security/adware sweep, or add that software you’ve been meaning to try.

Sometimes relaxation or other hobby is the best use of your time. When you’re in the mood to get some work done and you find yourself in a lobby or airport without internet access, know that it doesn’t have to be unproductive.