You can relax a bit. It won’t be for a long time and won’t be as bad as you think. A more accurate statement is that the role of sales and sales engineering will eventually be handled mostly by firms that specialize in the sales function.
Why have I recently come to this conclusion? The long-term [...]
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Have you ever felt like you were tasked with selling something like this?
Watch the full Onion spoof. It is hilarious (and props for the special effects!).
http://www.theonion.com/content/video/apple_introduces_revolutionary
When you are speaking with a customer and you feel like this, you are either:
Selling the product to an unqualified customer (defined as: outside the target market segment)
Selling a product that [...]
Yes, I’m talking about the SE organization in most companies. The SE org is a nexus in terms of capability and communication. We are able to relate to people, comprehend our technology/services, and match technology/services to business problems better than the competition. Not only do we interact with virtually all internal departments, we also interface [...]
Filed under: Growth, Management, Sales, Soft Skills, Strategy | Comments Off
