Usually I don’t insert entire outside posts but I think this one from Seth Godin is exceptionally relevant to our industry:
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Why aren’t you (really) good at graphic design?
Ten years ago, you had a wide range of excuses for being a lousy visuals person. Starting with no talent, leading to no skill and going from there.
But [...]
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Many of us have fairly large territories or at least occasionally find ourselves presenting to prospects in cities far away from our own.
Here is a Protip® for connecting with your remote audience (virtually or in person). The night before, go online and scan the local newspaper and TV station websites. It doesn’t have to take [...]
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I want to talk about the importance of knowing what not to say. This isn’t about fancily avoiding hot button topics, but more of a process to zero in on and focus only on what is important at the purposeful exclusion of everything else.
This theme crops up in many materials from Covey’s 7 Habits to Reynold’s [...]
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