How to Become THE Go-To SE

Every SE organization has them. The “go-to” SEs are the ones you turn to when you absolutely need something to go well. I’m certain you can think of several off the top of your head. If you want to be considered as one of them, these are the steps you need to follow.
Choose your niche
THE expert [...]

SEs Unique Value

Have you ever felt like you were tasked with selling something like this?

Watch the full Onion spoof. It is hilarious (and props for the special effects!).
http://www.theonion.com/content/video/apple_introduces_revolutionary
When you are speaking with a customer and you feel like this, you are either:

Selling the product to an unqualified customer (defined as: outside the target market segment)
Selling a product that [...]

The Extra Mile

I’ve spent the better part of the day going through my annual “virtual” spring cleaning. I was doing some maintenance on my home PC when I started receiving some weird errors I traced to a memory problem–as in the memory test was even freezing.
I have a two-year old Dell which is still under warranty for another [...]