In a departure from the pure SE-specific book reviews I decided to tackle a book I came across a while ago and wanted to get around to reading. Great Demo! is a book that provides a process for delivering highly targeted demos to your customers.
As part of the review I also had the opportunity to [...]
Filed under: Book Reviews, Demo, Soft Skills | Comments Off
In my third book review I turn my attention to The Evolving Sales Engineer by Edward Levine.
The Evolving Sales Engineer
Hardcover: 252 pages
ISBN-10: 1598584146
2 Reviews on Amazon.com
5 star: (2)
4 star: (0)
3 star: (0)
2 star: (0)
1 star: (0)
Managing the Evolving SE
The book is broken down into three sections. Section 1 focuses on strategies for SE managers to [...]
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In preparation for another series of upcoming posts, I thought it a good start to collect and provide a list of other SE-oriented resources. I’ll keep this list updated over time so if you know of any other adds, please send them my way.
Books
SE-Specific
Making the Technical Sale – A great book that I got a [...]
Filed under: Announcements, Book Reviews, Career Path, Certification, Compensation, Demo, Gadgets, Growth, Lab, Management, Marketing, Presentation, Proof of Concept, Sales, Soft Skills, Strategy, Terminology, Time Management, Training | Comments Off
