You can’t afford to suck at design
Usually I don’t insert entire outside posts but I think this one from Seth Godin is exceptionally relevant to our industry:
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Why aren’t you (really) good at graphic design?
Ten years ago, you had a wide range of excuses for being a lousy visuals person. Starting with no talent, leading to no skill and going from there.
But now, in a world where it is expected that professionals will be able to make beautiful powerpoint slides, handsome business cards, clever bio photos and a decent website, it’s as important as driving. And easier to learn and do, and requiring less talent.
No, you and I will never be gifted designers or breakthrough designers. But there’s really no reason not to be really good.
I put together a page with some blogs, books and sites you can check out. An hour a day for a month and you won’t have to hide your face in shame. Sure, hire the very best in the world when you need a breakthrough. But you don’t have to pay for better-than-mediocre design. You can do it yourself.
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I have heard more than once that you should leave marketing materials to marketing. I disagree. It is your responsibility to develop your own keen sense of design. Too often you need to create custom material for your customers. If you show slides like the one below to your customers, I guarantee you’re leaving a hell of a lot of money on the table. I know I’d have a tough time buying from you.
You can see a short list of my design resources here and here.
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Filed under: Demo, Marketing, Presentation, Soft Skills
