Getting to Know the Locals
Many of us have fairly large territories or at least occasionally find ourselves presenting to prospects in cities far away from our own.
Here is a Protip® for connecting with your remote audience (virtually or in person). The night before, go online and scan the local newspaper and TV station websites. It doesn’t have to take more than 20 minutes. Check the business sections for anything noteworthy that may relate to your product, service, industry etc. It not only demonstrates that you’re well informed but can be used as a rapport builder with your audience.
People genuinely like doing business with others like them. This includes community. Just like making an attempt at a foreign language while traveling, spending a little extra time to get to know more about your customer will be appreciated.
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Filed under: Demo, Presentation, Soft Skills
