Usually I don’t insert entire outside posts but I think this one from Seth Godin is exceptionally relevant to our industry:
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Why aren’t you (really) good at graphic design?
Ten years ago, you had a wide range of excuses for being a lousy visuals person. Starting with no talent, leading to no skill and going from there.
But [...]
Filed under: Demo, Marketing, Presentation, Soft Skills | Comments Off
Many of us have fairly large territories or at least occasionally find ourselves presenting to prospects in cities far away from our own.
Here is a Protip® for connecting with your remote audience (virtually or in person). The night before, go online and scan the local newspaper and TV station websites. It doesn’t have to take [...]
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You can relax a bit. It won’t be for a long time and won’t be as bad as you think. A more accurate statement is that the role of sales and sales engineering will eventually be handled mostly by firms that specialize in the sales function.
Why have I recently come to this conclusion? The long-term [...]
Filed under: Management, Sales, Strategy | Comments Off
