The Sales Engineer

In preparation for another series of upcoming posts, I thought it a good start to collect and provide a list of other SE-oriented resources. I’ll keep this list updated over time so if you know of any other adds, please send them my way.
Books
SE-Specific
Making the Technical Sale – A great book that I got a [...]

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For my second review in this series, I now turn to Mastering Technical Sales by John Care and Aron Bohlig. This is a great book that provides some excellent insight and I was lucky enough to be able to speak with coauthor John Care. It was first published in 2002 with the 2nd edition having [...]

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