Never underestimate the value of packaging.
Consider these two different experiences with two competing products. In order for a company to purchase one of these products meant they were shelling out at least 6 figures for the deal. For the most part competition is fierce enough that the majority of the time one of the vendors [...]
Filed under: Marketing | No Comments »
The current state of the economy is on a lot of peoples’ minds. I personally spend quite a bit of time attempting to identify and understand macroeconomic trends. I do this despite the overwhelming good cases made against doing so for the average person. See A Random Walk Down Wall Street as a prime example. [...]
Filed under: Career Path, Strategy | No Comments »
Almost all of us at one point have had to get certified in a particular product. In some industries it is job critical and others it can be seen as nice to have. I’ve run into very few certifications that have actually been a detriment to advertise—though 8-10 years ago my Microsoft certifications got me [...]
Filed under: Career Path, Certification, Compensation, Management | No Comments »
